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April 19, 2006

unsafe at any speed

the new volkswagen ads have been creating a polarizing effect on those who see them. there’s a real love-it-or-hate-it type of reaction, and I happen to hate them. it’s as if they’re trying to go back to their slice-of-life spots, with a last-minute “safety” scare thrown in. the whole thing seems about as natural and believable as a “the more you know” service announcement.

I definitely prefer what they were doing before, with the guy from “fargo”.

5 Comments »

5 comments to “unsafe at any speed” :

  1. Boss-o-Birdman
    20th Apr 06 @ 6:31 AM

    For anyone who has been traumatized in an auto accident or lost loved ones due to a collision, these ads re-traumatize. They are just a bit too accurate.

    My other issue with them is that in the one where the 4 people are chatting about the movie, after the crash, they never show all 4 again. In fact, I never see the driver, in whose window we see the oncoming car. If they are going to make us witness their accident, they should at least make sure that all the passengers are easily visibly and noticeably alive and un-injured. However, I have not seen the “like” one.

    The “Un-pimp my ride” spots are much better.

  2. Scurvy Pete
    20th Apr 06 @ 7:31 AM

    VW lost its edge a while ago. They used to be seen as a quirky hip car with good engineering. Now they have so few good ideas that they might as well be headquartered domestically.

    To paraphrase a portion of their un-pimp the auto ads: It is definately sucking!

  3. kevin
    20th Apr 06 @ 9:26 AM

    shame on both of you for insulting the fuhrer’s car. mein lieben!

  4. Boss-o-Birdman
    20th Apr 06 @ 12:15 PM

    Hey, I like Der Komisar’s vehicles, I just think these adds are a bit on the wrong side.

  5. Der Kommisar
    20th Apr 06 @ 9:16 PM

    Volkswagen is now bringing back the RABBIT.
    I shit you not:

    link

    Yes, the piece of shit poverty-mobile from the ’70s.
    Hell in a handbasket barely begins to describe what’s happening to VW.
    1.) new jetta looks like a corolla’s frumpy sister
    2.) new passat no longer clean and elegant, but frumpy and big-butted.
    3.) quality to embarass FIAT
    4.) $80000 phaeton dead
    5.) toureg? still around?
    6.) anybody still think the bug is cute – six years later
    7.) what happened to the microbus
    8.) fuck they’re expensive

    Idiots.
    No wonder even Peugeot is kicking their ass in Europe.